Welcome!

I’m Val. 

A marketing leader with equal parts tenacity and empathy. 

My super power is seeing what isn’t there yet. I love creating something out of nothing, unlocking talent on my team, and aligning goals and resources.

If you’d like to chat more, please reach out!

View Resume

eCommerce + Web

Digital is never done.

Before a project is complete, I've already created a backlog of A/B tests and optimizations to build next.

I've strategized the digital presence for $4 billion dollar organization and small startups:

  • DTC and Wholesale eCom sites
  • Brand Sites
  • Amazon Stores
  • A SAAS Pharmacy Marketing Platform
eCom + Web Projects

  • ThistleFarms.org

    • 49% Growth Over 4 Years
    • 100 Evergreen + 400 Seasonal SKUs
    • 1:3 Repeat Customers
    • Built on Shopify Plus
    Learn More 

  • MYCHANIC.com

    • New Brand Launch
    • 5% Conversion Rate
    • 17% Product Review Rate
    • Built on Shopify
    Learn More 

  • FrostGuard.us

    • 42% YOY Growth
    • 9% Conversion Rate
    • Built on Shopify
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Media Relations, Cause Marketing, and Content Creators

The best earned media is built through collaboration, creativity, and relationships.

Media Relations Projects

Highlights

• 100+ quality stories about Thistle Farms each year

• 88 pickups for MYCHANIC in the first 18 months

• A FrostGuard influencer campaign went viral, exceeding our annual sales goal by +38%

Brand Assets

If a picture is worth 1,000 words, video is worth 10,000.

National Commercial

200+ Airings on These Auto-Enthusiast Networks

Testimonials

User Generated Content Reels

Product Videos

Product Management

From CPG to SAAS subscriptions, I've managed portfolios from 5 to 500 products.

Product Management

  • Thistle Farms Rebrand

    Vessel, closures, and artwork for a line of body and home products, including: Home Fragrance, Body Products, and Essential Oils.

    • 25% Average Sales Increase
    • 100 SKUs
    • Launched CBD Line
    Learn More 

  • H. D. Smith Retail Solutions

    A portfolio of 5 retail pharmacy subscription programs:

    • Planograms + Merchandising
    • MSRP Management
    • Monthly Promotions
    • Marketing Services
    • ePresence Digital Marketing

  • MYCHANIC

    A boutique line of garage essentials built for auto-enthusiasts, by auto-enthusiasts.

    • DIY Network Award
    • Helped Identify MSRP and Features for a Product That Made Amazon Category Top 10
    Learn More 

Retailer Support

From big box to boutique. From holistic to hardware.

Supporting retail partners and sales teams with marketplace management, packaging, assets, and other sales enablement assets.

Let's Create Together!