Hi, I'm Val

For 15+ years, I’ve helped brands — from $4B enterprises to scrappy startups — show up in ways that are soulful and strategic.

I’ve built web experiences that improved conversion by 200%, run campaigns with 7-figure budgets, and managed launches that reached millions of people [and revenue].

When I’m not building brands, I’m planning my next international trip, chasing my nieces, or quietly judging font choices in the wild.

RESUME

My Areas of Passion & Expertise

LEADERSHIP + STRATEGY
eCOMMERCE + WEB
GROWTH MARKETING
PRODUCT MANAGEMENT
MEDIA + PARTNERSHIPS

eCommerce + Web

Digital is never done.

I've strategized the digital presence for $4B organizations and startups.

  • DTC and B2B eCom
  • Brand Sites
  • Amazon Stores
  • SAAS Marketing Platform

Before a project is complete, I've already created a backlog of A/B tests and optimizations.

eCOM + WEB PROJECTS

  • ThistleFarms.org

    • 49% Growth
    • 100 Evergreen SKUs
    • 400 Seasonal SKUs
    • 1:3 Repeat Customers
    • Built on Shopify Plus
    Learn More 

  • MYCHANIC.com

    • New Brand Launch
    • 5% Conversion Rate
    • 17% Product Review Rate
    • Built on Shopify
    Learn More 

  • FrostGuard.us

    • 42% YOY Growth
    • 9% Conversion Rate
    • Built on Shopify
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Media Relations, Cause Marketing + Content Creators

The best earned media is built through collaboration, relationships, and creativity.

MEDIA + PARTNERSHIP PROJECTS

Highlights

• 100+ quality stories about Thistle Farms annually

• 88 pickups for MYCHANIC in the first 18 months

• A FrostGuard influencer campaign went viral, exceeding our annual sales goal by +38%

PRODUCT MANAGEMENT

From CPG to SAAS subscriptions, I've managed portfolios from 5 to 500 products.

SAAS: Marketing Software
CPG: Apparel • Automotive • Beauty • Home • Jewelry • Tools

PRODUCT MANAGEMENT

  • Thistle Farms Rebrand

    Vessel, closures, and artwork for a line of body and home products, including: Home Fragrance, Body Products, and Essential Oils.

    • 25% Average Sales Increase
    • 100 SKUs
    • Launched CBD Line
    Learn More 

  • H. D. Smith Retail Solutions

    A portfolio of 5 retail pharmacy subscription programs:

    • Planograms + Merchandising
    • MSRP Management
    • Monthly Promotions
    • Marketing Services
    • ePresence Digital Marketing

  • MYCHANIC

    A boutique line of garage essentials built for auto-enthusiasts, by auto-enthusiasts.

    • DIY Network Award
    • Helped Identify MSRP and Features for a Product That Made Amazon Category Top 10
    Learn More 
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Brand Assets

If a picture is worth 1,000 words, video is worth 10,000.

BRAND PROJECTS

VIDEO CONTENT

  • Broadcast Spots
  • Testimonials
  • User Generated Content
  • Product Videos

WHOLESALE PARTNERSHIPS

From big box to boutique. From holistic to hardware.

Supporting retail partners and sales teams with marketplace management, assets, packaging, and other sales enablement assets.