Earned Media, Collaborations, and Content Creators

Thistle Farms

100+ Placements Each Year

At times, we leveraged a PR agency, but the last 2 years inbound earned media and partnerships were managed inhouse.

  • Kelly Clarkson

    Kelly has featured Thistle Farms and Becca 7 times in the last 3 years.

    Watch Show Excerpt 

  • Jen Hatmaker

    Jen has been an avid supporter of Thistle Farms for years, and has featured Thistle Farms in her gift guide since 2018.

    Watch Gift Guide 

  • Katie Couric

    Katie has featured Thistle Farms 11 times in 4 years, including gifting $20,000 when she stopped at the Ryman during her book tour.

  • PBS News Hour

    The 6 minute feature aired Nov 1, 2019 resulting in $50K in 72 hours.

    Watch Clip 
1 4

Custom Candle

In addition to participating in a fundraiser concert with John Prine, Brandi supported Thistle Farms through a candle collaboration in conjunction with her book, Broken Horses.

Gift Set Collaboration

Brahmin donated over 100 purses to make a Mother's Day Gift Set. Promotional support included:

Plans for a holiday gift set are in motion.

Annual Candle Campaign

Each November, Jon partners lovingly berates his followers via social, email, and text to purchase 500 candles from Thistle Farms.

In 2021, the goal was exceeded, bringing in more than $30,000.

500lightshome.com

FrostGuard

The sheer practicality of the winter windshield cover meant that the brand was rich in UCG content, and it was relatively easy to secure content creator partnerships.

Viral Influencer Campaign

10 BLOGGERS • 15 CONTENT CREATORS • 60 AMPLIFERS

The Campaign Produced:

  • 151 Pieces of Content
  • 112M Impressions
  • 172 Engagements

One of the posts went viral - the direct sales result of the campaign pushed us to +38% of our ANNUAL sales goal.

VIRAL POST

Views

Shares

Comments

MYCHANIC

88 Placements in the First 18 Months

Content Creator Partnerships

Chris Fix
9.8M Subscribers

Rocky X TV
21.6K Subscribers

The Humble Mechanic
826K Subscribers

Bearded Jeeper
7.4K Subsribers

H. D. Smith

Earned Media for Retail Solutions

  • Pharmacy Times Podcast

    Episode 

  • Pharmacy Marketing Quarterly

    7 Hiring Tips Every Pharmacy Owner Should Know

    Co Authored with Kelly Gust

    Article 

  • RX Insider: 20 Ways

    Way #1: Digital Marketing Made Simple with H. D. Smith ePresence

    Article 
1 3