Product Management
Thistle Farms Rebrand
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Old
Our goal was to embody the joy of our organization, while elevating our branding and packaging to align with our price point and competitors.
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New
Our volume precluded custom vessels and closures, so we carefully sought accessible components with elevated touches:
- From Cylinder To Boston Round
- From Shinny White Closures To Matte Black
The cost of the elevated materials was within $5 of the previous packaging’s annual cost.
Relaunched September 2023
Room Mist
From: 4 oz Aluminum Bottle with Plastic Sprayer
To: 3 oz Frosted Glass Bottle with Aluminum Sprayer
Transitioned from essential oil to natural fragrance, which contributed to the lower cost and does not require shaking before use.
+75% Profitability Increase
Relaunched May 2020
Essential Oil Collection
As an interim rebrand phase, our essential oil collection was relaunched with an outer tube and bold color scheme to improve giftability, packaging messaging space, and shelf presence.
- Packaging Cost: + $1
- MSRP: +$3 (from $12 to $15)
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Old
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New
MYCHANIC
Fastback Shop Stool
MYCHANIC’s niche was feature rich garage essentials. I realized there was a missed opportunity (specifically on Amazon) to offer a quality, entry-level shop stool.
I was able to work with Product Development to resuscitate a similar idea they'd discarded.
I asked PD to help ensure the package within the 18” length for Amazon’s Standard Large: a savings of $6.58 FBA fee per unit.
While our stool was still $65 vs the $40 competitors, it shot to the Top 10 in the Amazon category within weeks and sold $200K+ the first year.
H. D. Smith
Independent Pharmacy Business Solutions
H. D. Smith's core customer base of independent retail pharmacies was losing market share to big box retailers.
The portfolio of subscription programs were designed to help them stay competitive and streamline operations:
- Planograms + Merchandising
- MSRP Management
- Monthly Promotions
- Marketing Services
- ePresence Digital Marketing
$1M in Subscription Revenue
H. D. Smith
Pharmacy ePresence
The pharmacists often struggled with marketing and technology, especially with the complexities of HIPAA compliance.
ePresence was an affordable and a comprehensive digital marketing toolset.
I built ePresence from concept to launch to P&L stewardship,
- $700 Set Up + $225/mo