Creating Omni-Channel Awareness
2019 Paid Advertising Strategy
Goal: Support $3M in B2B and $300K DTC Revenue
Marketing Budget: $375K
2019 FrostGuard
Paid Advertising Campaign
Goal: Support $7.1M B2B and $1.9M DTC Revenue
Marketing Budget: $250K
Campaign Dates: Nov 1 - Dec 20
Viral Influencer Campaign
10 BLOGGERS • 15 CONTENT CREATORS • 60 AMPLIFERS
The Campaign Produced:
- 151 Pieces of Content
- 112M Impressions
- 172 Engagements
One of the posts went viral - the direct sales result of the campaign pushed us to +38% of our ANNUAL sales goal.
Thistle Farms
Email Marketing
Early on someone said to me, “People don’t buy your products - they buy how you make them feel.”
It became the battle cry of our messaging strategy.
Every email included impact and/or inspiration.
- Subscribers: 80,000 (+72% Growth)
- 65% Monthly Engagement Rate
- 84% Retention Rate
- 37% Open Rate
ESP: Klaviyo & Hubspot
DELK: FrostGuard and MYCHANIC
Careful Crossover
FrostGuard and MYCHANIC had separate customer and subscriber bases.
We carefully used web footers, email pre-footers, and order inserts to cross promote.
ESP: Klaviyo & Campaign Monitor